Some SEO mistakes to avoid are: chasing tricks instead of serving your customers, buying cheap spammy links, and copying content from other sites. Skipping basic on-page work, like clear titles and headings, also hurts you. Many owners forget about mobile users, even though most local searches happen on phones. Ignoring your Google Business Profile and reviews is another big miss. Finally, not tracking calls and leads from SEO leaves you guessing about what is working. Avoiding these mistakes and focusing on clear, helpful, honest content puts you ahead of many competitors.

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