Common SEO mistakes include focusing only on rankings instead of leads and revenue, stuffing pages with awkward keywords, and ignoring your Google Business Profile. Many businesses also make thin “service area” pages that offer no real value, or they copy content from other sites. Slow websites, bad mobile experiences, and broken links hurt as well. Another mistake is starting SEO, then quitting after a month because results take time. Finally, some owners hire cheap, shady providers who build spammy links. These shortcuts can do more harm than good and may hurt your long-term visibility.

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