Many SEO agencies provide technical SEO help as part of their services, since technical SEO is foundational to effective search engine optimization. Technical SEO involves behind-the-scenes optimizations that help search engines crawl, index, and understand your website, and addressing technical issues is often necessary for SEO success.
Technical SEO help typically includes identifying and fixing site speed issues, ensuring mobile-friendliness, addressing crawl errors and broken links, optimizing site structure and navigation, improving URL structure, creating and optimizing XML sitemaps, fixing HTTPS and security issues, and ensuring proper indexing. The extent of technical help depends on your agreement and the agency’s capabilities.
For Oklahoma businesses, technical SEO ensures your website is accessible to search engines and provides a good user experience, which is essential for both SEO and conversions. Technical issues can prevent your pages from ranking well even if your content is excellent, so addressing these issues is often a priority in SEO work.
When evaluating SEO providers, ask about their technical SEO capabilities, what technical issues they can address, whether they work with your web developer or make changes directly, and how technical work fits into their overall SEO strategy. Some agencies focus heavily on technical SEO, while others may provide recommendations for your developer to implement. The key is ensuring technical issues are identified and addressed as part of your SEO efforts.