The “30% rule” in AI is a simple way to think about risk and change from new technology. Some experts warn that businesses may see around a 30% drop in old-style organic traffic as AI answers more questions directly. Instead of panicking, smart owners treat that 30% as a wake-up call. They use AI to speed up their own work, improve content, and get in front of where customers are headed. The rule is less about an exact number and more about planning for change so your marketing stays strong as search evolves.

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