The four main types of SEO are: on-page, off-page, technical, and local. On-page SEO is the content and keywords on your pages. Off-page SEO is what happens away from your site, like links and mentions on other sites. Technical SEO covers how your site is built-speed, mobile-friendliness, and how easy it is for Google to read it. Local SEO focuses on getting you found in your city, especially in Google Maps and “near me” searches. For local service businesses, local and on-page SEO usually matter the most, with technical and off-page supporting the overall strategy.

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