Many studies show that a large share of Google searches have local intent, often quoted around “half” being local-related. Exact numbers change over time, and Google does not publish a simple, up-to-date percentage. What matters most for your business is the pattern: people constantly search things like “near me,” “in [city],” or “[service] + [city].” That means local visibility is a huge opportunity. If your business is missing from Maps, the local pack, or the first page, you are leaving real money on the table. Local SEO helps you capture that steady stream of nearby demand.

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